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학습목표 (Preparing Lessons)
 
Level Intermediate: B1/ Low Intermediate
 
Date 2/1, 21:00-21:50PM Korean Time
 
Topic Advertising
 
Content
  1. Vocabulary
  • advert – (n - informal) advertisement
  • strategy -  (n) a plan of action
  • slogan – (n) a short and striking or memorable phrase used in advertising; catchphrase; catchline
  • endorse – (v) recommend in an advertisement
  • obscenity – (n) indecency

 

  1. Questions
  1. Can you think of a television advert which was very successful? Why did it work?
  2. How does your company advertise? Is their strategy successful?
  3. Does your company use a slogan as part of its advertising? Should they use one?
  4. Can you think of any unusual marketing strategies that might work for your company?
  5. If you had to choose a celebrity to endorse your company, who would you choose?
  6. Do you think your own consumer choices are affected by advertising?
  7. Do you think online advertising works or are all the adverts just annoying?

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