1. Vocabulary

• fascinates – (v) draw irresistibly the attention and interest of (someone).
• exotic – (adj) of a kind not used for ordinary purposes or not ordinarily encountered; foreign

• beneficial - (adj) favorable; advantageous
• Questions

1. What are some brands from your country with high brand awareness? What type of products are

they? What are the taglines of these products? 

2. What are some brands with a well-known logo? What do you think are the most recognized logos

worldwide?

3. What are some premium brands you know? What qualities do they have? What sets these

brands apart from the competition?

4. Do you buy generic brands? Why or why not?